Leading European manufacturer of digitalized shopping carts, Smartcart Ltd, is joining forces with global recycling company, Kuusakoski Group, in order to make 99% of Smartcart’s waste either re-usable or re-cyclable.
Smartcart’s mission includes cutting down on traditional advertising done by paper and plastics inside traditional retail stores in order to enhance sustainable development. By re-using and re-cycling devices and material results in less need for mining industry, less environmental issues and energy savings. Kuusakoski follows procedures according to ISO 14001, ISO 9001 and OHSAS 18001-standard.
Kuusakoski works as Smartcart’s partner in end-of-life devices as well as in manufacturing waste. “We are excited to be part of this new era of retail and digital significance and looking forward to hence sustainable development together with another Finnish tech-company, Smartcart”, says Risto Pohjanpalo, Director of Public Affairs from Kuusakoski.
CHALLENGING THE INDUSTRY
The European Union (EU) has adopted the first ever EU-wide food waste reduction target. Agreed goal calls for a 30 percent reduction of food waste per capita by 2025 and a 50 percent reduction by 2030. Today EU wastes more than 88 million tonnes of food every year, but also other existing retail procedures can be challenged in order to support this goal of waste reduction.
Traditionally in-store marketing has resulted in massive waste in both paper and plastic in all lines of retail industry. “The sole purpose of Smartcart is to encourage not only the shopper, but especially the whole retail industry to challenge traditional working methods in order to make a more sustainable tomorrow possible”, says Petteri Heiman, CEO of Smartcart.
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SMARTCART Oy (Ltd.) is a Finnish technology, service and media company founded in 2014 specializing in innovative marketing, retail services and consumer expertise. SMARTCART is Europe’s largest manufacturer of intelligent shopping carts, whose Smartcart solutions are available in over 100 supermarkets in Finland.