The Future Of Retail
Is Here
previous arrow
next arrow


Smartcart is a Finnish technology company with a primary focus on making life better. The company was founded in 2014 with the intent to provide easy-to-use intelligent shopping carts for retail with an integrated tablet and interface specifically tailored for each location. Smartcart helps customers with floorplans, locating products & searches, store info and even suggestions based on your location within the store. Smartcart can be tailored for every unique location. An integrated device and fully autonomous shopping cart - your personal shopping assistant.


View the location of your shopping cart and the products from your shopping list


Easily search available products and see the newest and hottest items


Browse through over 6000 inspiring recipes


Add products or ingredients from recipes to your shopping list


Check the nutrient content of selected product


Find out about store-specific special offers and local advertising information


How to locate products?

One of the most common dilemma while shopping is where to actually find your products. We have an easy solution for this - our NAVIGATION feature; with our store-specific map you can see your shopping cart location as well as the location of all the items you are searching for. With Smartcart finding items around the shop is quick and easy.

How to notice special offers?

Finding SPECIAL OFFERS or actually noticing the local marketing information can be a tricky thing at the grocery store, as the information overflow is usually quite lavishing. Smartcart is your solution for finding those specially priced items - scroll them all through just with a couple of clicks and never miss an offer again!

What should we eat today?

What to prepare for dinner? What should we eat today? These must be the most common questions on all of our daily shoppers' lips. Smartcart contains over 6000 RECIPES that are downloaded to our database. So when you need some new inspiration or simply just don't know what to eat - Smartcart is there to help you.

"Innovative and useful invention"

"We believe Smartcart will sail forward
in this shopping cart revolution"

"Smartcart is an easy help for everyday grocery shopping.
With its extensive recipe bank I find it easy to
solve even the most commonly repeating problems,
eg. What´s for dinner today?"

"On the next development process, we are going to publish the mobile integration -
meaning that your shopping list can be easily transferred from mobile phone to our Smartcart-tablet.
We are also working on with features like user identification and checkout option.
Future of shopping will be that items are beings scanned and transferred to shopping cart
while shopping."

previous arrow
next arrow
Smartcart is your very own shopping assistant. Watch Video

Latest News

23 February 2018

Supermarkets go intelligent | Digital marketing case study

DIGITAL MARKETING CASE STUDY EMLYON Professor Joonas Rokka, Feb 21st, 2018 | Lifestyle & Consumption The Finnish start-up aiming to crack the “intelligent supermarket” When it comes to supermarkets, marketers have a problem; consumers make 70% of their buying decisions once they are in the store – meaning that a lot of marketing messages delivered to customers in their homes, cars or workplaces are wasted. In an age when brands are

23 January 2018

Finnish smartcarts an agile alternative to infra-heavy AmazonGo

Smartcart’s Heiman: ”AmazonGo is a fun idea, but unsustainable for scaling” As American retail giant Amazon opened its first AmazonGo concept store in Seattle on Monday, Finnish digital retail start-up Smartcart’s CEO Petteri Heiman slams Bezoz’ latest creation as an “interesting test project”, but one that that is ultimately “economically unsustainable”. AmazonGo, the personnel and cashier free “walk-out store” conceived by Amazon relies on an infrastru

5 January 2018

From Southern Finland all the way to Lapland – in 2017 Smartcart expanded to over 50 stores  

During year 2017 our operations expanded in Finland to over 50 stores. K-Supermarket Arabia was one of our first stores in January 2017. In the beginning of last year our operation was mainly focused on the Helsinki Metropolia Area and Southern Finland, but we quickly started to gain more shops all the way from middle-Finland to Lapland. Last Smartcarts of year 2017 were installed in Äkäslompolo, Lapland – distance between the first and last smart shoppers is over 850 kilometers, including more


Be among the first to know about our latest developments and innovations.